Persuade is a catalyst positioned to connect marketers with experts in all facets of direct marketing. Persuade serves traditional direct marketers and CPG companies in generating sales, sales leads and building brands through development of fully measured, value added programs.

“Why Does One Offer Have Trouble Breaking Even,

While Another, Offering The Same Product

At The Same Price, To The Same Market,

Pulls By The Truckload For Years”?

Hint: It has a lot to do with the copy.

Let’s face facts. Some people write fair copy, some good, and a few, very few, write great copy. Those great copywriters become legends. Go into the “Hall of Fame”. Their ads are studied, often copied for decades. And while legendary copywriters command high fees, the liklyhood of making strong profits justifies such fees. The value is there...  their costs usually represent a very small percentage of overall sales volume.

It’s not easy to find a great copywriter. They’re booked solid and rarely available. Persuade, Inc. knows. We represent several.

Good copywriters are the next best thing. We represent many.

Good copywriters cut your cost per order, boost your response rate, bring more profits on the same budget. Good copywriters know:

It’s Not What You Say… It’s How You Say It

A good copywriter will create headlines to suck the reader in. Stories packed with emotion. Mind pictures to cause feelings of greed, fear, desire, joy, love, hate, fulfillment, and much more. They take your target  on a mental trip that demands action. Satisfied only by doing what you tell them to do… then and there.

Hard hitting copy to generate response to:

  • Emails
  • Pay Per Click
  • Landing Pages
  • Direct Mail
  • Ads
  • Scripts
  • And More

Your offer squeezes response like an olive press squeezes for oil. Finding more where you expect none. To beat the best offer you’ve ever made. To Bust Controls.

Direct Marketers turn to Persuade, Inc. for that kind of copy.

The Lowest Cost For The Highest Response

John Wanamaker said “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” But you’ll know. The numbers will prove it. You’ll eliminate marginal ads.  Be more cost-effective. Sell efficiently. Build your business. Build your Direct Marketing Brand Name.

The appropriate Direct Response copywriter is here, at Persuade. Inc. Writers with proven abilities and the experience to Bust Controls. Once you’ve registered I'll call you...  you’ll tell me what you're trying to do... and I'll give you ideas on how to do it. No charge... just people with a common interest... talking shop. Right now, you can look around and see ads, letters, landing pages, emails and more, authored by some of the finest Direct Marketing copywriters in the business.  This is a single location where you can access numerous sources of dramatic, compelling, emotional copy... plus more...

FREE CONSULTATION

Are we appropriate for your marketing situation? We won’t really know until we speak. For a free, no obligation discussion, please register here now. I’ll personally call you. Or if you like, you can call me, right now at 305.788.4243. Then, if we both believe Persuade, Inc. can be of assistance, you’ll have access to samples. Pick those you like and we’ll discuss specific skilled talent, fees, timelines and your continued success.

melcollins_sig

Mel Collins

Persuade, Inc.

PS Advertising without measurement is expensive. Talking is free.

Direct Response Writers Hall of Fame

Joe Karbo

HOW YOU CAN BE THE NEXT JOE KARBO If you’re ... Read more

Bob Bly

Dubbed "America's top copywriter" by McGraw-Hill. If you research BOB... Read more

Gene Shwartz

Eugene M. Schwartz - Born on March 18, 1927, in ... Read more

John Caples

''They Laughed When I Sat Down at the Piano but ... Read more

Joe Sugarman

The Genius of Joe SugarmanThe New York Times called Joe ... Read more

Drayton Bird

David Ogilvy said  Drayton Bird “knows more about direct mar... Read more

E Joseph Cossman

MARKETER  WHO FOCUSED ON DIRECT MARKETINGThe ability to apply his ... Read more

Gary Bencivenga

 “I am looking for an elite group of men and... Read more

Claude C. Hopkins

Claude C. Hopkins (1866-1932) was one of the great adv... Read more

Clayton Makepeace

“Heralded as the world’s highest-paid copywriter – with royalty inc... Read more

Gary Halbert

“Did you know that your family name was recorded wit... Read more

David Ogilvy

David Ogilvy called Direct Response his secret weapon… and used it... Read more

Direct consumer sales

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Consultant Services

Six factors that determine marketing success...

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Lead generation

How to spike the quality of your business to business leads…

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Speakers & training

What you don't know will hurt you… And I know what you don't know...

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Brand Builders

How Direct Marketing can build brands

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Contact Me

If you like, you can call me, right now at 305-788-4243.

Mel Collins